Programme
Nordic Experiencer
A curated business journey to Finland. Meet selected Nordic companies, institutions and investors, and understand the market first-hand before you decide.
Nordic venture studio · Helsinki
Building ventures
in the North.
We co-found companies with international founders and partners.
From Helsinki, we validate ideas, structure joint ventures and build operating companies across Finland and the Nordics, and help Nordic companies grow into China and Asia. Legal, business development, strategy and storytelling are all in‑house.
10+ companies founded in Finland15+ startups accelerated€6M+ funding accessed
Validation
Pilot
Joint venture
Nordic company
Scale
Our structured expansion model
From validation to capital-aligned Nordic entities.
Five stages, each with a clear decision point. Select a stage to see what happens and what you take away.
Your home market Helsinki
Stage 01
Market validation and institutional alignment
We test commercial feasibility, regulatory position, institutional access and pilot potential in the Nordics, before you commit capital to a formal expansion.
You take away
Feasibility and go / no-go view
Regulatory overview
Shortlist of pilot partners
Nordic readiness check
Where should your Nordic journey start?
Four quick questions. You get a recommended starting stage, and can email us to talk it through.
About two minutes. No sign-up needed.
For international companies
Market validation & institutional alignment
A structured Nordic assessment of commercial feasibility, regulatory position, institutional access and pilot potential, completed before you commit to a formal expansion.
Request an assessmentFor selected projects
JV structure & Nordic entity creation
FIG co-founds local joint ventures and operating entities built for long-term Nordic positioning. We design the equity structure, the governance model and finance-ready operations.
Discuss a joint ventureFor Nordic companies
China & Asia market entry
The bridge works both ways. We help Finnish and Nordic companies test demand in China and Asia, find the right partners and distributors, and set up pilots, joint ventures or local operations, with bilingual teams on both sides.
Plan your China entryVenture studio
Startup creation
We co-create new companies with founders, scientists, universities and technology companies. Built in Finland, designed for the EU and global markets.
In-house expertise
One studio team, every discipline a new venture needs.
Our ventures do not start from zero. They get a team that has built companies in the Nordics before.
Legal & IP
In-house lawyers for intellectual property, ownership and GDPR, so every venture is built on clean foundations.
Business development & sales
Introductions, partnerships and first customers across the Nordic market.
Strategy
Business models, market sizing and the plan that turns a pilot into a company.
Market entry
Company setup, local partners and the practical steps to operate in Finland.
Storytelling
Brand, content and media that make a new venture understood in Europe and Asia.
Case studies
Ventures we have built.
Two of the companies our studio has taken from idea to launch in Helsinki.
Case 01 · NOVA VRX
Experience economy · Helsinki
Bringing a walking VR theater to Helsinki.
Starting point
The Nordics had very few new-technology entertainment experiences for families, tourists and groups.
What FIG did
Active across Europe, Asia and North America, we sourced partners from global markets and co-developed the experiences with them for local customers. Not a simple import, but co-creation.
Result
New pop-ups with multiple story-driven VR worlds and films: the Nordics’ first walking VR theater.
Case 02 · Point Nord
Media · Helsinki
A Nordic conversation brand, built in-house.
Starting point
An information gap between innovation conversations in Europe and in Asia.
What FIG did
With our own cross-cultural background, we built the platform with our partners: concept, brand, filming, editing and distribution in English and Chinese.
Result
Interviews and panels with advisors from Sitra and Helsinki Partners and a former Business Finland senior advisor, published across a dozen platforms.
In the Nordics, trust is local. You have to show up in the market and say what you mean. FIG knows how that works, and helps international teams earn it.
FIG Ventures in numbers
A proven track record in the Nordic ecosystem.
15+Startups accelerated
€6M+Funding accessed
20+Mentors and experts
10+Companies founded in Finland
Projects
Ventures we are building in the North.
Joint ventures and studio companies, co-created with founders and partners from Europe, Asia and beyond.
Walking VR theater
NOVA VRX
The Nordics’ first walking VR theater, where visitors walk inside story-driven worlds as the main characters.
AI storytelling studio
Sapheria
A Helsinki visual studio building cinematic worlds and narratives with AI at the core, from idea to immersive story.
Industrial AI
Robo Pilot X
AI-assisted remote operation of heavy machinery, for safer and more efficient construction, mining and logistics.
AI · Market entry
FIG Agents
AI agents for partner discovery, company research, meeting preparation and follow-up in cross-border business.
Media · Conversations
Point Nord
A Nordic point of view, in conversation with the world. Interviews and panels on technology, markets and capital.
Retail tech
GoGo
Unmanned stores with smart checkout, AI-driven inventory and round-the-clock access.
Nordic events guide
Events worth knowing in the Nordics.
A curated reference to the fairs and conferences where Nordic buyers, partners and investors meet, to help you plan your visit. These events are run by their own organisers.
Jan
Matka Travel FairTravel and tourism · Helsinki
Jan
Finnish Medical ConventionHealthcare · Helsinki
Mar
AutoAutomotive · Helsinki
Apr
ElectricityPower and smart grids · Helsinki
May
Wind Finland OffshoreOffshore wind · Helsinki
May
ProforestForestry machinery · Kalajoki
Jun
Arctic15Startup matchmaking · Helsinki
Jun
Radical Health FestivalHealth innovation · Helsinki
Aug
MAXPOConstruction machinery · Hyvinkää
Oct
Future Data SummitData centres and cloud · Helsinki
Nov
TeknologiaIndustrial technology · Helsinki
Nov
SlushStartups and investors · Helsinki
Months are typical. Please check each organiser’s website for this year’s dates.
About FIG Ventures
A Helsinki team working between Europe and Asia.
FIG Ventures is a Nordic venture studio and market-entry partner, operated by FIG Clubs Oy. We work with international companies that want more than a sales office: a validated, locally run business in the Nordics.
Our network of partners, advisors and companies reaches well beyond Europe and Asia, across many other regions and countries.
Based inHelsinki, Finland
Working betweenEurope · Asia
NetworkMany regions worldwide
Ashley Xu
Founder & CEO
LinkedIn
Contact
Entering the Nordics, or heading to China? Start with a conversation.
Tell us a little about your company and plans. We reply within two working days.